Ronson

Ronson is more than just an iconic brand, a household word, and an inseparable part of, and legendary name in, the history of smoking; the Ronson brand is a living part of history itself. Dedicated to the lighter industry since 1897, and the pioneer of the world’s first sustainable flame lighter – the pre-World War I “Wonderliter” – the Ronson brand lent its name to more than just lighters and smoking accessories. That’s because, during World War II, the British tank crews named their American-made Sherman M4 battle tanks after the famous lighter. This was not, it has to be said, necessarily a tribute to the Sherman tank. Rugged, reliable, and possibly war-winning though it may have been, the Sherman had a tendency to catch fire rather easily when hit by German shellfire. Thus, in keeping with Ronson’s then advertising slogan, “Lights first every time”, British crews dubbed their tanks “Ronsons”.

And Lighter USA lets you own a piece of history at a historically low price.